If you've been operating a large retail store for some time, you may not be happy with your current performance. You might think that you could do so much better and boost your sales, but you're going to have to take some drastic action. In this case, you may need to redesign the store's layout completely but should only do this if you can do so with some conviction. So, how should you initiate this complicated operation, and what research will you need to perform?
Predicting Customer Behaviour
As you may know, in a retail operation, customer behaviour can significantly affect profits. While much will depend on the nature of the store and the type of products you sell, you need to know the likely behaviour of your customers so you can design the shop accordingly.
Understanding Retail Store Layouts
You may also know that there are several different layout types for a typical retail store. For example, there is a strict grid setup which is favoured by most supermarkets. Then, there is the free-form approach, which is perhaps best in smaller establishments selling the same type of gear. Another option is the forced pathway set-up, where customers are guided through the store by the products. Each of these setups can work well, but you need to conduct a certain amount of research before determining what to do next.
Analysing Shopper Flow
To work all this out yourself, you need to do a number of surveys to take into account the average duration of a visit, the number of times the shopper visits each particular section, and the number of times they stop along their path. This will enable you to draw up some results based on expected behaviour and see if you need to change the design of your store markedly.
Working with Shopfitters
You should also talk to professional shopfitters that have experience working in your sector. Together, you can certainly arrive at a plan of action to move your renovation ahead with conviction.
Shopfitters will implement the plan by installing new islands, checkouts and other relevant furniture. While they're at it, they will also spruce up your shop and help to install other new features or fittings that may also be beneficial in the future.
Getting to Work
Think carefully about your current store layout and your new approach. Don't forget to work with highly experienced shopfitters who can help you to achieve your goals.